August 18, 2026
PXM (Product Experience Management)
Product Experience Management, or PXM for short, refers to controlling how products are presented across every sales channel. PXM builds on the data held in a PIM system and enriches it with reviews, videos, use cases and audience-specific copy. A running shoe can therefore show different content to a marathon runner than to a casual jogger. How it differs: PIM supplies the product data, PXM decides how it is presented and to whom.
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