Privacy Policy
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1) Introduction and contact details of the person responsible
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Advellence Solutions AG, Industriestrasse 50a, 8304 Wallisellen, Switzerland, tel.: +41 44 832 50 30, e-mail: info@advellence.com. The person responsible for processing personal data is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data.
2) Data Collection When You Visit Our Website
2.1 When using our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should there be concrete evidence of illegal use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible). You can recognize an encrypted connection by the string “https://” and the lock icon in your browser line.
3) Hosting & Content Delivery Network
3.1 Webflow
We use the system of the following provider to host our website and display the page content: Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA
All data collected on our website is processed on the provider's servers. We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
3.2 jsDelivr
We use a content delivery network from the following provider: Volentio JSD Limited, Suite 2a1, Northside House, Mount Pleasant, Barnet, England, EN4 9EB, United Kingdom
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to protect our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f DSGVO. We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
When data is transferred to the provider location, an appropriate level of data protection is ensured by an adequacy decision by the European Commission.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), and in some cases these cookies remain on your device for a longer period of time and make it possible to save page settings (so-called “persistent cookies”). In the latter case, you can find out the storage period in the cookie settings overview of your web browser.
Insofar as personal data is also processed by individual cookies used by us, processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either to execute the contract, in accordance with Art. 6 para. 1 lit. a GDPR if consent has been given or in accordance with Art. 6 para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed when cookies are set and decide individually whether to accept them or can exclude the acceptance of cookies in certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Contact
5.1 TidioChat (Tidio Ltd.)
Using technologies from Tidio Ltd. 220C Blythe Road, W14 0HH, London, Great Britain (www.tidiochat.com), anonymized data is collected and stored on this website for the purpose of web analysis and to operate the live chat system to answer live support requests. User profiles can be created from this anonymized data under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. The cookies make it possible to recognize the Internet browser.
The data collected using TidioChat technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separate consent of the person concerned. To avoid the storage of TidioChat cookies, you can set your Internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. However, switching off all cookies may mean that some functions on our websites can no longer be carried out. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address given in the legal notice.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
5.2 Hubspot
To provide an online appointment booking function, we use the services of the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
For the purpose of scheduling appointments, in accordance with Article 6 (1) (b) GDPR, first and last name as well as email address (and, if applicable, telephone number, if a telephone appointment is required) are collected and transmitted to the provider in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in effective customer management and efficient appointment management and stored there for the organization of appointments.
After the appointment has been made or after the agreed appointment period has expired, your data will be deleted by the provider.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
5.3 When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when using a contact form is shown in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or contacting you and the associated technical administration.
The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no legal storage obligations to the contrary.
6) Use of Customer Data for Direct Marketing
HubSpot
Our email newsletters are sent by this provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provided when you signed up for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f DSGVO so that they can send the newsletter on our behalf.
Subject to your express consent in accordance with Article 6 (1) (a) GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not combined with other data sets.
You can withdraw your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing agreement with the provider, which protects the data of our site visitors and prohibits transfer to third parties.
7) Online Marketing
7.1 Google AdSense
This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and allow an analysis of your use of the website. In addition, Google AdSense also uses so-called “web beacons” (small invisible graphics) to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also result in a transfer to the Google LLC servers in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense is not combined with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All processing described above, in particular reading out information on the device used via cookies and/or web beacons, is only carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.
You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
7.2 HubSpot
This website uses the software-based marketing service of the following provider to provide and synchronize various customer management services: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland
The service enables the automated processing of feed activities, the control of advertising in marketing channels used and the success analysis of marketing measures as well as central e-mail marketing and contact management.
Cookies are used to perform the various functions, i.e. small text files that are stored locally in the cache of your web browser on your device and allow us to analyze your use of the website. In doing so, the cookies collect certain information, such as the IP address, the location, and the time the page was accessed.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
Other legal bases for data processing that are used as part of specific service functions (such as the need for express consent in accordance with Art. 6 para. 1 lit. a GDPR when sending newsletters) remain unaffected.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
8) Web Analytics Services
8.1 Google Analytics 4
This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics sets 4 cookies, which are stored as small text modules on your device and collect certain information. The scope of this information also includes your IP address, which, however, is abbreviated by the last digits by Google to rule out a direct link to a person.
The information is transferred to Google servers and further processed there. Transmissions to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services related to website activity and Internet usage. The IP address transmitted and abbreviated by your browser as part of Google Analytics will not be combined with other data from Google. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
Further legal information about Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites
Demographic Characteristics
Google Analytics 4 uses the special “demographic characteristics” function and can use it to generate statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be attributed to a specific person and is deleted after storage for a period of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to use Google Analytics in accordance with Article 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can turn off the “Personalized Advertising” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6 (1) (a) GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
8.2 Google Tag Manager
This website uses “Google Tag Manager”, a service from the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: “Google”).
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and being able to calibrate, control and attach conditions via a uniform user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, when you access the page, Google Tag Manager transmits your IP address to Google and may store it there. Also a transfer to Google LLC servers. It is possible in the USA.
This processing will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Tag Manager will not be used during your visit to the site. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further legal information about Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
8.3 Lead Forensics
To increase our company's visibility in B2B networks by generating website leads, we use the service of the following provider: Lead Forensics Ltd., 3000 Lakeside Western Road, Portsmouth, England, PO6 3EN, United Kingdom
Using a tracking pixel, the service collects certain information about the device used to visit the site, including the IP address and browser information, and stores it in pseudonymized user profiles. These profiles are compared with IP databases in order to assign page visits to a specific entrepreneurial origin and thus provide information about which company has dealt with our online offering.
If a business origin cannot be identified and is therefore obvious that the site visit is purely private, all information collected in this regard, including the user profile, will be deleted immediately.
All processing described above, in particular the reading or storage of information on the device used via tracking pixels, is only carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
When data is transferred to the provider location, an appropriate level of data protection is ensured by an adequacy decision by the European Commission.
9) Retargeting / Remarketing and Conversion Tracking
9.1 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have agreed with Google that your Internet and app browsing history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you view on the web. In this case, if you are logged in to Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups. When using Google Ads Remarketing, personal data may also be transmitted to Google LLC servers in the USA.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Details about the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
More information about Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
9.2 LinkedIn Insight
This website uses retargeting technology from the following provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
This makes it possible to target visitors to our websites with personalized, interest-based advertising who have already shown interest in our shop and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current usage behavior, but no personal data is stored. In cases of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus individually adapt advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This will show you advertising that is highly likely to match your product and information interests.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.
You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the “cookie consent tool” provided on the website.
9.3 Google Ads conversion tracking
This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. When using Google Ads, personal data may also be transmitted to Google LLC servers in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de
Please note that certain features of this website may not be available or may only be used to a limited extent if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
9.4 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform from the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“GMP”).
GMP uses cookies to display ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to record which ads are shown in which browser and can thus prevent them from being displayed multiple times. In addition, using cookie IDs, GMP can record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, accesses the advertiser's website and buys something via this website. According to Google, GMP cookies do not contain any personal information.
As a result of the marketing tools used, your browser automatically creates a direct connection to Google's server.
We have no influence on the scope and further use of the data collected by Google through the use of this tool and will therefore inform you as follows to the best of our knowledge: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and store your IP address. When using GMP, personal data may also be transferred to Google LLC servers in the USA.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
The privacy policy of GMP by Google can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
10) Page Functionalities
10.1 Google Maps
This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (country) maps to visually represent geographical information. By using this service, you will be shown our location and will make it easier to get there.
As soon as you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there, which may also result in transmission to the Google LLC servers in the USA. This is done regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data is directly associated with your account. If you do not want to be associated with your profile on Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them.
The collection, storage and evaluation are carried out in accordance with Article 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or designing Google websites in line with needs. You have the right to object to the creation of these user profiles, and you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google as part of using Google Maps, it is also possible to completely deactivate the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot then be used.
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future. To exercise your withdrawal, please follow the option described above to file an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
10.2 Adobe Fonts (Typekit)
This site uses so-called web fonts from the following provider to uniformly display fonts: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA
When you access a page, your browser loads the required web fonts into its browser cache to correctly display texts and fonts and creates a direct connection to the provider's servers. This involves transmitting certain browser information, including your IP address, to the provider.
The processing of personal data in the course of establishing a connection with the font provider will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service using the “cookie consent tool” provided on the website. If your browser does not support web fonts, a standard font is used by your computer.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10.3 Google reCAPTCHA
On this website, we use the CAPTCHA service from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data can also be transmitted to: Google LLC, USA.
For the visual design of the Captcha window, the provider uses “Google Fonts”, i.e. fonts downloaded from the Internet by Google. This does not involve the processing of information other than the above, which is already transferred to Google via the reCAPTCHA functionality.
The service checks whether an input is made by a natural person or misused through machine and automated processing, and blocks spam, DDoS attacks and similar automated damage. To ensure that an action is carried out by a person and not by an automated bot, the provider collects the IP address of the terminal device used, identification data of the type of browser and operating system used, and the date and duration of the visit and transmits these to the provider's servers for evaluation. Cookies may be used here, i.e. small text files that are stored in the browser of the device.
If the processing described above is based on cookies, these will only be used if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Further information about Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
10.4 Weglot
This website uses the translation service of the following provider via API integration: Weglot SAS, 7 cité Paradis, 75010 Paris, France
To ensure that the translation is automatically displayed in accordance with your choice of a local language, the browser you use connects to the provider's servers. The provider uses so-called “cookies”, which are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a provider's server and stored there.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the “cookie consent tool” provided on the website.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
10.5 Make
We use the services of the following provider to integrate and synchronize databases and web applications: Celonis, Inc., One World Trade Center, 87th Floor, New York, NY, 10007, USA
This automates our processing processes and establishes various work processes in order to efficiently manage and execute internal processes in our processing system. If personal data is also processed in this process, this is done in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in optimising our internal organization.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10.6 Abacus Umantis
To carry out surveys or for online forms, we use the services of the following provider: Abacus Umantis AG, Unterstrasse 11, 9001 St. Gallen, Switzerland
The provider enables us to design and evaluate surveys and online forms. In addition to the respective personal data that you enter in the forms, information about your operating system, browser, date and time of your visit, referrer URL and IP address is also collected, transmitted to the provider and stored on the provider's servers.
The information you enter in the forms is stored password-protected to ensure that third-party access is excluded and that only we can evaluate the data for the purpose specified in the form.
When processing personal data that is necessary to fulfill a contract with you (this also applies to processing operations that are necessary to carry out pre-contractual measures), Art. 6 para. 1 lit. b GDPR serves as the legal basis. If you have given us consent to process your data, the processing is based on Article 6 (1) (a) GDPR. Any consent given can be withdrawn at any time with effect for the future.
We have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized transfer to third parties.
When data is transferred to the provider location, an appropriate level of data protection is ensured by an adequacy decision by the European Commission.
11) Tools and Miscellaneous
Cookie Consent Tool
This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. When users access the page, the “cookie consent tool” is displayed in the form of an interactive user interface, on which consent can be given to certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services that require consent are only loaded if the respective user gives the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. As a matter of principle, personal user data is not processed here.
If personal data (such as the IP address) is processed in individual cases for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and therefore in designing our website in accordance with the law.
Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Where necessary, we have concluded an order processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorised transfer to third parties.
Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.
12) Rights of the Person Concerned
12.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the person responsible with regard to the processing of your personal data, with reference to the legal basis mentioned above for the respective exercise requirements:
- Right to information in accordance with Art. 15 GDPR
- Right to correction in accordance with Art. 16 GDPR
- Right to deletion in accordance with Art. 17 GDPR
- Right to restrict processing in accordance with Art. 18 GDPR
- Right to be informed in accordance with Art. 19 GDPR
- Right to data portability in accordance with Art. 20 GDPR
- Right to withdraw consents granted in accordance with Article 7 (3) GDPR
- Right to lodge a complaint in accordance with Art. 77 GDPR
12.2 RIGHT OF OBJECTION
IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE REASONS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
13) Duration of Storage of Personal Data
The duration of storage of personal data is based on the respective legal basis, the purpose of processing and — if applicable — also on the basis of the respective legal retention period (e.g. commercial and tax retention periods).
When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.
If there are legal storage periods for data that are processed as part of legal or transactional obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after expiry of the retention periods, provided that it is no longer necessary to fulfill or initiate a contract and/or there is no legitimate interest on our part in continuing to store it.
When processing personal data on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection under Article 21 (1) GDPR, unless we can prove compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for direct marketing purposes on the basis of Article 6 (1) (f) GDPR, this data will be stored until you exercise your right of objection in accordance with Article 21 (2) GDPR.
Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.
Status: 26.09.2025, 16:29:42
