Consumer Goods Market
Consumer brands face the challenge of remaining competitive in an increasingly global market under high cost pressure. Many companies are therefore focusing on strengthening their own brand – across a growing number of channels.
Consistent communication across all channels as the basis for brand success.
Convincing product experiences on the digital shelf and in brick-and-mortar stores.
Measure product performance and manage business success in a targeted manner.
Winning The Digital Shelf
How brand companies stand out from their competitors – and win over consumers.
Single Source of Truth
Advellence and Beiersdorf
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Today, brands market their products across a variety of channels – both in brick-and-mortar shops and on digital sales platforms. This increasing diversification poses particular challenges for product communication.
Perfect Product Experience
Consumer goods are purchased frequently, remain on the shelves for only a short time and are usually displayed right next to similar products from competitors. This is precisely why product presentation plays such a key role: what packaging does in brick-and-mortar shops, the product detail page does online. Images, interactive product visualisations such as 3D or AR media, videos, precise descriptions, feature lists and comparison tables, as well as intelligent comparison tools, shape the overall impression and support personalised shopping experiences – thus directly influencing the purchase decision. Effective product experience management is therefore crucial to surviving in the digital marketplace.
Syndication
While product experience management maintains and provides product data, descriptions, marketing texts, headlines, images, videos and other visual elements, syndication ensures that the right content combinations end up in the right channels in real time. Speed is essential in the consumer goods sector, and syndication ensures a particularly short time-to-market, even with a large number of different channels.
Expertise
Our Competencies
Flexible Data Model for the Best Product Experience Across Every Channel
Rely on data modelling that meets your current and future requirements.
Each marketing channel has its own requirements in terms of format and choice of product images, product description and tone of voice. A PXM data model must not only be able to handle this complexity, but also be flexible enough to easily reflect changes in the channel landscape.
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MDM and Data Quality
The most important fundamentals
Data Quality Is a Must
Transparency and completeness of product information must be guaranteed.
Both consumers and legislators demand transparent product information on the origin of products, ingredients and sustainability aspects. Data governance combined with automated validation and quality checks in PXM creates the basis for consistent and reliable product data.
Measure Product Performance
To remain competitive, it is recommended to use analytics tools.
Digital Shelf Analytics (DSA) is an important tool for consumer brands – modern tools not only measure your own product performance on online marketplaces, but also frequently compare it with the performance of your biggest competitors. These insights can be used to optimise product management and product communication. This makes DSA the perfect complement to performance analysis in your own online shop.
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Greater Profitability Thanks to Efficiency
Counteract rising cost pressures with automation and AI.
In the consumer goods market in particular, where margins are low and price sensitivity is high, efficient processes are the key to greater profitability. This makes AI an important topic for the future of consumer brands – and now is the time to prepare the data and processes for it.
The Advantage of Excellence.
founded and repeatedly reinvented as pioneers
completed projects in a wide range of industries
most demanding customers with global reach
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