Luxury & Fashion

Products such as watches, bags, jewellery, clothing and perfume are usually highly sensory items that people like to examine from all angles, touch, smell and try on before buying. This is not easily possible in digital commerce, which is why the available information must replicate the product experience as closely as possible. If the discrepancy between expectation and reality is too great, there is a risk of a high number of returns, customer dissatisfaction and, in the long term, critical damage to the company's image.

‍Product Information

The demands placed on product content have risen sharply in recent years with the number of relevant communication channels and target markets. The increasing expectations of consumers and legislators also mean that more and more detailed and increasingly personalised information must be provided. The resulting data volumes must be clearly structured and dynamically and personally available directly to the relevant channels. Flexible data models and lean data processes with a high degree of automation lay the foundation for supplying sales channels with the appropriate product information in line with requirements.

Digital Assets

While product experience management maintains and provides product data, descriptive and marketing texts, headlines and visual elements such as high-quality images, 360-degree product views, unboxing visuals and videos, syndication ensures that the right content combinations end up in the right channels in real time. Speed is essential in the luxury and fashion market. Syndication ensures a particularly short time-to-market, even with a large number of different channels.