August 18, 2026
MDM (Master Data Management)
Master Data Management, or MDM for short, refers to the central management of master data such as customers, suppliers, locations and material numbers. An MDM system consolidates records from CRM, ERP and other systems, identifies duplicates and establishes one authoritative version, known as the golden record. This version is then fed back to all connected systems. How it differs: PIM manages product data, MDM manages the remaining master data of a company.
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