The Path to Intelligent Organisations
Artificial intelligence is changing the way we work, learn, communicate and make decisions. The possibilities are almost endless, and when used correctly, AI services promise enormous business value.
Greater added value in every process.
AI creates space for new ideas and business potential.
Improved work results and product experiences.
From Idea to Impact
Clear focus on genuine added value: AI should improve work, decision-making and value creation – in every process.


Artificial Intelligence
AI use cases in product content management
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We are convinced that AI is not about innovative tools, new models or cool technology, but about solving real problems, enabling meaningful work and unlocking the potential of employees. AI is not an end in itself. Rather, it is a toolbox that we use consciously and purposefully – not to replace jobs, but to save time. And to make business cases, work processes and use cases more efficient, intelligent and people-friendly.
We help you stay focused – on the why, not the how. On impact, not hype. Because only those who have a clear goal in mind can use AI meaningfully.
Which AI for Which Tasks?
Not all AI is the same. Whether it's classifying product data, completing product information, editing images and videos, optimising value chains, or automatically generating and translating texts – together we define both the objectives and the expected business value in order to be able to transparently measure the actual impact of AI.
Maximum Data Value
When used correctly, AI and machine learning can help make companies more competitive and resilient. To ensure this, we take care of optimal data quality and availability, thereby ensuring the AI readiness of your data.
Deep Understanding of Your Challenges
Our experience across a wide range of industries provides you with unparalleled best practices and a solid basis for exceptionally successful solutions.
Focus on data quality from onboarding to online marketplaces.
The retail industry is colorful, fast-moving and heavily regulated. To keep up, your data management needs the necessary performance, scalability and flexibility — with the right technology, optimal integration and carefully designed data processes, you are ideally positioned for the future.

Compelling product experiences on every channel.
When it comes to luxury and fashion items, product presentation is crucial. It must convince potential buyers of the value and quality of the products. This means: Product content must not only be accurate and complete, but must also be diverse, emotionally appealing and presented in line with the brand.

Perfect data foundation for successful brands.
Consumer brands are faced with the challenge of remaining competitive in an increasingly global market under high cost pressure. Many companies therefore focus on strengthening their own brand — across a growing number of channels.

Data excellence from supply chain to digital product communication.
From supply chain to digital product communication: Mechanical and plant engineering is characterized by profound complexity. Technical, organizational and data-related. Our experts help you establish a scalable data architecture and technology base that makes complexity manageable and enables growth.

Uncompromisingly trustworthy and available data along the entire supply chain.
In healthcare, product transparency, data quality, and stable supply chains are critical for patient safety and regulatory compliance. We support life sciences companies with customized PXM and multi-domain MDM integrations to centrally manage data, efficiently meet regulatory requirements, and minimize risks in global supply chains.



Data Driven Excellence
The key to digital success
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Optimised Product Content Management
Consistently automated data processes for unique product experiences and perfect data quality.
AI can be used to enrich and optimise product information – for example, by automatically assigning product classifications or identifying, supplementing and improving missing or incorrect data. There are also numerous use cases for AI in the field of media processing. Image derivation, retouching, clipping, keyword tagging – the list is long and saves companies a lot of time and money. Ultimately, the aim is to transfer AI services into a continuously optimised digital supply chain and increase value creation from onboarding to data syndication.
More effective Content Production
Large Language Models (LLM) and their use in businesses.
LLMs have the potential to save a lot of time in many areas of business, such as customer service, product management and marketing, and to massively improve the quality of business processes. These initiatives are particularly effective when LLMs are trained with proprietary data so that they can learn the tone and taxonomy of the company and apply them to automatically generated new content. The quality of this content depends on the performance of the algorithms on the one hand and the quality of the training data on the other. In any case, it is advisable to seek the support of AI experts in order to adapt the language model to the specific needs of the company.

Potentiated AI Power
How Agentic AI brings even more possibilities and efficiency gains.
AI services alone already deliver significant added value. However, things get really exciting when these services – or AI agents – communicate with each other and delegate tasks among themselves. This can lead to considerable savings, especially in repetitive workflows and data processes. In addition, well-connected AI systems provide valuable insights into business processes that would otherwise remain hidden. Talk to our experts and take your AI organisation to the next level.
The Advellence Promise.
We exceed our customers' expectations in the long term by delivering exceptional added value in everything we do.
Quality-Enhanced Product Content
Benefit from our many years of experience and numerous best practices in the area of AI-based product content life cycle.
Your Individual AI Roadmap
Together, we design a meaningful and economic AI roadmap for your key use cases to quickly create real added value.
Room for Innovation
With extensive technological knowledge and extensive project experience, our experts will help you outline your own innovative AI solutions and set up robust business cases.



