August 18, 2026
DAM (Digital Asset Management)
Digital Asset Management, or DAM for short, refers to the central management of digital media files such as images, videos, logos and documents. A DAM system makes files findable through metadata, manages versions, access rights and usage licences, and delivers approved assets to PIM, online shop and CMS. How it differs: cloud storage such as Google Drive stores files, a DAM manages them together with rights and approvals.
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