Glossar

Here you will find the latest articles on all important topics related to AI, digital transformation, PXM, and multi-domain master data management.

A
Agentic AI

Agentic AI refers to AI systems that work through tasks independently in several steps, rather than simply answering individual queries.

A
AI Strategy

An AI strategy defines where a company uses artificial intelligence, which data is required for it and who is accountable for the results.

B
Business-IT Alignment

Business-IT alignment refers to aligning IT systems and IT projects with the goals of the business.

C
Change Management

Change management refers to guiding change within an organisation so that new processes and systems take hold in everyday work.

D
DAM (Digital Asset Management)

Digital Asset Management, or DAM for short, refers to the central management of digital media files such as images, videos, logos and documents.

D
Data Engineering

Data engineering refers to building and operating the technical routes through which data is collected from source systems, prepared and made available for analysis.

D
Data Governance

Data governance refers to the rules and responsibilities for handling data within a company.

D
Data Quality

Data quality describes how well data is suited to its intended purpose.

D
Digital Transformation

Digital transformation refers to shifting business processes, products and ways of working to digital technologies.

M
MDM (Master Data Management)

Master Data Management, or MDM for short, refers to the central management of master data such as customers, suppliers, locations and material numbers.

P
PIM (Product Information Management)

Product Information Management, or PIM for short, refers to the central management of all product data held by a company.

P
Product Content Management

Product Content Management, or PCM for short, refers to the creation, maintenance and approval of the descriptive content about a product.

P
PXM (Product Experience Management)

Product Experience Management, or PXM for short, refers to controlling how products are presented across every sales channel.

S
Supply Chain Optimization

Supply chain optimization refers to improving the supply chain in terms of cost, delivery time and inventory.

S
System Integration

System integration refers to connecting separate IT systems so that they work together as one landscape.