Advellence and Syndigo Ensure a Single Source of Truth at Beiersdorf

Initial Situation

With the Riversand solution, Beiersdorf implemented the company’s first PIM system. Without a central technology to maintain, manage, and distribute product information, both Sales and Marketing faced significant challenges. For example, field sales employees had to manually export essential product information from SAP for their daily work.

The issue was not only the complicated extraction of data, but also that the information was not prepared in a customer-friendly way. Marketing, in turn, struggled to establish consistent product communication — an almost impossible task when working with country-specific Excel sheets, each maintained differently.

This became even more critical with upcoming initiatives such as the website relaunch and online shop — making the introduction of a centralized PIM system essential.

Targets

At the beginning of the implementation project, the goal was to use a centralized Product Information Management system to support the company’s website and gradually onboard additional countries and brands. The aim was to establish the PIM as the enterprise-wide single source of truth for all product data.

This also required a change management process to embed the new system into the daily workflows of employees across all country organizations.

Over the years, additional requirements emerged, particularly regarding the integration of the PIM with further channels. Continuous enhancement of data governance and ongoing improvement of data quality remain key priorities for Beiersdorf.