Thalia modernises product data management with Advellence

Stefan Gander, Head of PIM & MDM: While recent years have been marked by economic uncertainties, sharp cost increases, restrained innovation, and the first cautious steps with AI tools, the question now is how companies can align their PXM landscapes in a way that measurably increases product innovation.

Sustainability is one of the most important current topics and companies in every sector will have to deal with the consequences for their business sooner or later. Various commissioned studies show that both consumers and companies are prepared to invest in sustainability, whether through higher costs for a sustainably produced end product or through improvement measures and restructuring within the company.

Although many companies are aware of the value of their data, they are still wondering how they should achieve this value. The data itself is managed and used in very different systems, so that a uniform data view would be needed to connect this data with each other and gain the desired valuable insights.