A seamless system transition at Thalia

In close cooperation, processes were rethought, data models expanded and Syndigo established as a central platform. AI-based data quality, high performance and fast time-to-market ensure efficiency, transparency and clear differentiation in competition in the future.

From PIM in-house development to multi-domain MDM

The project pursued the vision of creating a consistent world of articles in which 40 million products — from books to non-book assortments — flow together in a single, reliable data truth. The basis for this should be a powerful, scalable PIM that can handle the variety of different data providers as well as hundreds of thousands of daily updates.

A complex data model with a variety of business logics and high-quality media content should be
Collaboration should be rethought and integrated, while AI-based processes should significantly improve the quality of inadequate supplier data. By harmonizing the system landscape, the time-to-market should also be optimized so that Thalia can clearly differentiate itself from the competition both in terms of data quality and speed. The priority during the project was absolutely stable parallel operation until the old system was finally replaced.