GALERIA builds a future‑ready product data management landscape with Syndigo and Advellence

GALERIA is one of Germany’s leading retail companies, combining a strong brick‑and‑mortar presence with a continuously growing online marketplace. To successfully align both worlds, GALERIA replaced its in‑house PIM solution with a sustainable, scalable standard platform.

Together with Advellence, GALERIA selected Syndigo PIM as the central data and process platform. The goal was to manage all product and supplier data in a structured way across the entire product lifecycle and distribute it consistently to all relevant systems and channels.

In addition to the PIM, Mirakl was integrated as a powerful marketplace solution, efficiently providing supplier data and complementing the existing system landscape. Combined with the introduction of a Digital Asset Management system, this resulted in a holistic end‑to‑end architecture.

Thanks to a clear shared vision, a pragmatic implementation approach and iterative delivery, the project achieved measurable results early on – particularly in the areas of data quality, governance and time‑to‑market.

Read the full GALERIA success story here.