Excellent headless and microservices architecture
Together, we uncover the optimization potential in your software landscape and define feasible short-, medium- and long-term strategies.
Data, processes and organisation
We orchestrate the core elements of your digitalisation in customised solutions and thereby create maximum added value for your company.
Every integration and development project is preceded by the precise definition of requirements so that companies get exactly what they need.
Everything from one source
We are at your side throughout your entire digital journey - from consulting to integration and development to application maintenance.
Reliability all along the line
The latest technologies, the highest security standards and a great deal of technical know-how guarantee software applications of the highest quality.
Agile implementation methodology with experienced teams
Our standardised project methodology ensures fast and continuous success, close cooperation with all stakeholders and project implementation tailored to your efficiency needs.
The right partners for every project
We focus on the highest quality in both integration and software development. This applies both to individual on-prem developments and to cloud-based applications and services. Therefore, we exclusively use technology standards that meet our demands for quality, reliability and precision. Through our close collaboration with selected partners such as Microsoft, we also ensure that our customers ride at the top of the innovation wave.
A PIM system is a product information management application that allows catalogue and product information to be centrally managed and made available for various outputs. Often, a PIM system is used as a complement to ERP systems for efficient data maintenance, data quality optimisation, translation management and for controlling outputs to different marketing and sales channels. The functionality of a PIM system is a central data repository for omni-channel marketing.
The PIM system is a product information management application that can centrally manage and provide catalogues and product information. In addition to ERP systems, PIM systems are often used for efficient data maintenance, data quality optimisation, translation management and marketing and sales channel management. The PIM system function is the central data store for omni-channel marketing.
A PIM system typically consists of several modules that are divided into input, data management and output areas. In addition to the central product data set, digital asset management and workflow management (business process management) can also be part of a PIM system.
Master Data Management (MDM) is a comprehensive approach that enables organisations to connect all their critical data to a common reference point. Done right, master data management improves data quality while optimising data sharing between employees and departments. In addition, comprehensive data management facilitates data processing across a variety of system architectures, platforms and applications.
The increase in the number and diversity of organisational departments, employee roles and IT applications increases the benefits of comprehensive data management. For this reason, personal data management is more beneficial for large companies or complex enterprises than for small businesses.
PIM systems are particularly relevant in companies that have an extensive product range - regardless of the size of the company. This also applies to manufacturers and retailers who work in different distribution channels, sell internationally or have to change product data frequently. Within the company, the areas of marketing, product management, purchasing, data compliance, e-commerce and IT are primarily involved in the operation and maintenance of PIM.
In companies, product information is often not stored centrally, but in different departments. The data is stored in a variety of formats and languages. As a result, some information may be lost or information may be stored multiple times, leading to inefficiencies and increased costs.
Moreover, it is often difficult to know whether the available information is always up-to-date and correct. In order to manage product information efficiently and reduce costs for the entire product data management, it is worth considering the acquisition of a PIM system.
For large companies, the practical use of a master data management system is indispensable. This is often used to reduce manual data entry and associated errors in the overall management of product data.
Through the Master Data Management system, the data only has to be entered once in the master file. From there, the changes are distributed to all relevant offices. This significantly reduces the potential error rate.
MDM systems can be used in all sectors and industries. In the organisation, the following areas are the touchpoints:
- E-commerce company
- IT administration
- Product management
A PIM system manages product information. An MDM system processes all the company's data. A PIM system is a marketing tool for creating and maintaining product information for different channels. An MDM system does not only perform product information, but refers to all areas of a company, including employee information, customers, etc.
- Increased efficiency and productivity
- Improved quality of product content
- Accelerated ROI through efficiency gains and cost savings
- Lower total cost of ownership
- Less bloated architectures through the elimination of redundancies
- Faster deployment
- Simplified compliance
- Improved customer service
- 360 degree view
- Meaningful BI data
- Technical data (size, colour, weight, material, etc.), ingredients), usage data (product descriptions with suggestions for intended use), "emotional" data (product descriptions, pictures which a emotional connections to the buyers.ss), Media files (images, PDFs, videos). Master data management Data, better known as "master data", is state-oriented data that describes the core entities of a company. The most important master data objects are customers, suppliers, products, assets, personnel and accounts.