EXCELLENT DATA PROCESSES
The new order in data management
Unleash the power of your data
If you want to be successful today, you have to be able to react quickly to new customer demands, market changes, and the activities of your competitors. At the same time, both the number of relevant touchpoints and the expectations for the customer experience in the specific channels are increasing.
As a result, the volume of data relevant for sales, marketing, and product management is increasing dramatically, and it shows how important a data-driven overall strategy is.
Unleash the power of your data
If you want to be successful today, you have to be able to react quickly to new customer demands, market changes, and the activities of your competitors. At the same time, both the number of relevant touchpoints and the expectations for the customer experience in the specific channels are increasing.
As a result, the volume of data relevant for sales, marketing, and product management is increasing dramatically, and it shows how important a data-driven overall strategy is.
Put
your data at the center of your business strategy
your data at the center of your business strategy
Our expert teams help you establish data-driven business processes based on a comprehensive multi-domain MDM strategy and meaningfully connect your quality-assured supplier, customer, product and location data. This provides all internal and external applications with reliable and comprehensive data in real time and taking into account all important dependencies.
Achieve
your goals through
operational excellence
your goals through
operational excellence
Scalable and flexible cloud-based PIM and MDM solutions form the basis for consistent and reliable real-time data and excellent operational processes for optimizing the product and customer experience in all relevant distribution channels. We make this possible with state-of-the-art microservice architectures and headless solutions that relieve your IT and optimally support your sales, marketing and product management.
Flexibility, efficiency and speed
We find the right solution to take your business to the next level and optimize your entire product content life cycle with AI-driven processes and integrated workflows, from data onboarding to networking and analytics - for more efficient use of resources and sustainably controllable data processes even after M&A scenarios.
Put
your data at the center of your business strategy
your data at the center of your business strategy
Our expert teams help you establish data-driven business processes based on a comprehensive multi-domain MDM strategy and meaningfully connect your quality-assured supplier, customer, product and location data. This provides all internal and external applications with reliable and comprehensive data in real time and taking into account all important dependencies.
- Better relationship with suppliers and customers
- Higher conversion thanks to effective targeting
- Faster go-to-market
Achieve
your goals through
operational excellence
your goals through
operational excellence
Scalable and flexible cloud-based PIM and MDM solutions form the basis for consistent and reliable real-time data and excellent operational processes for optimizing the product and customer experience in all relevant distribution channels. We make this possible with state-of-the-art microservice architectures and headless solutions that relieve your IT and optimally support your sales, marketing and product management.
- Consistent communication across all channels
- Unbeatable Customer Experience
- Rapid implementation of new applications for marketing, sales and product management
- Minimization of interfaces and complexity and massive simplification of integrations
Flexibility, efficiency
and
Speed
and
Speed
We find the right solution to take your business to the next level and optimize your entire product content life cycle with AI-driven processes and integrated workflows from data onboarding to networking and analytics - for a more efficient use of resources and sustainably controllable data processes even after
M&A scenarios.
- Minimized effort for data maintenance
- Reliable basis for clear decisions
- Fast and easy data onboarding
Excellent communication thanks to the Swiss-made symbiosis of image and text
Data is one thing - it only comes to life with the right image and video material. The visual beats the most beautiful text in human perception by far and shows how important e.g. an efficient digital asset management is for the external effect of companies. We believe that it is the clever combination of image and text that generates enthusiasm. Skillful here means: simple, fast and changeable at any time. This requires the right basis.
Data is the most important asset - that is true. But the whole truth is that data is completely worthless without the right processes and without the people who use it, interpret it and draw innovative ideas from it. Therefore, the digital business landscape must be designed in such a way that it closely interlocks these three elements. Only then will a central and transparent working environment with clearly defined roles and authorisations and efficient task management become possible. This new type of collaboration is the new normal in omnichannel marketing. Based on this symbiosis, companies can play out targeted data and react quickly, agilely and flexibly to changes in the market - we call this "Realtime Advantage of Excellence".
Advantages
Realtime Advantage of Excellence
React immediately to market changes and adapt your communication faster than your competitors can.
Better collaboration in omnichannel marketing
Dovetail data, people and processes and live the new possibilities of collaboration to finally create again.
Always the latest technology in use
With cloud-based solutions, intelligent networking of data and artificial intelligence, you build the foundation you really need for digitalisation - and grow agilely with your requirements on this basis.
Visible and invisible experience
The success of a technology is always measured by its user acceptance. Do not only invest in visible enthusiasm that arises during operation. The integration of the systems is only successful when it feels magical - otherwise all the effort was in vain.
Excellent partners
Data, processes, people - everything is pushing for increasing networking in order to create the greatest possible added value. As a consequence, digitization must always be understood as a whole. This condition also extends to the world of providers. For this reason, as an integration partner, we rely on a network of specialized partners who make this complementary networking towards a holistic environment possible in the first place - this also includes the existing system architecture. We take into account the individual and constantly changing challenges by focusing on headless architectures and modular extensions. Only with this concept are scaling and elasticity possible to a previously unimagined extent.
FAQ
What is Product Information Management (PIM)?
A PIM system is a product information management application that allows catalog and product information to be managed centrally and made available for various outputs. Often, a PIM system is used as a supplement to ERP systems for efficient data maintenance, optimization of data quality, translation management and for controlling outputs in various marketing and sales channels. With central data management, PIM supports omnichannel marketing activities, sales and product management in particular. Thus, a PIM system also covers areas that are missing in an ERP system, such as marketing information and product images. Thus, it serves as an important link between ERP systems and e-commerce applications, for example.
A PIM system typically consists of several modules that are divided into input, data management and output areas. In addition to the central product data set, digital asset management and workflow management (business process management) can also be part of a PIM system.
What is Master Data Management (MDM)?
Master Data Management (MDM) is a comprehensive approach that enables organizations to connect all their critical data to a common reference point. Master Data Management is an important tool for improving data quality while optimizing data exchange between employees and departments. In addition, comprehensive data management facilitates data processing across a variety of system architectures, platforms and applications. Unlike a PIM, an MDM handles not only product data, but also customer, supplier, and other master data such as locations and branches. While MDM handles all data domains, PIM focuses on product data.
Which companies need a product information management system?
PIM systems are particularly relevant in companies that have an extensive product range - regardless of the size of the company. This also applies to manufacturers and retailers who work in different sales channels, sell internationally or have to change product data frequently. Within the company, the areas of marketing, product management, purchasing, data compliance, e-commerce and IT are primarily involved in the operation and maintenance of PIM.
In companies, product information is often not stored centrally, but in different departments and in a variety of formats and languages. As a result, some information may be lost or information may be stored multiple times, leading to inefficiencies and increased costs.
In addition, it is often difficult to know whether the available information is always up-to-date and correct. In order to manage product information efficiently and reduce costs for the entire product data management, it is worth considering the acquisition of a PIM system.
Which companies need a master data management system?
For large companies, the practical use of a master data management system is indispensable. It is primarily used to reduce manual data entry and associated errors in the overall management of master data.
Through the Master Data Management system, data only needs to be entered once in the master file. From there, channel-specific changes are distributed to all relevant offices. This significantly reduces the potential error rate.
MDM systems can be used in all sectors and industries. For organizations, Master Data Management is relevant for the following departments:
- Marketing
- E-commerce company
- Distribution
- IT Administration
- Management
- Product Management
What is the difference between a PIM and an MDM system?
A PIM system manages product information, while an MDM system processes all of a company's master data, such as employee, customer or location information. PIM systems support marketing and sales in particular in creating and enriching product information for various channels.
What are the benefits of Product Information Management and Master Data Management?
The advantages of centralized data management for marketing and sales-related processes are numerous:
- Increased efficiency and productivity
- Improved data quality
- Accelerated ROI through efficiency gains and cost savings
- Lower total cost of ownership
- Less bloated architectures through the elimination of redundancies
- Faster deployment
- Simplified compliance
- Improved customer service
- 360 degree view
- Meaningful BI data
What data can be managed in a PIM and MDM system?
PIM systems manage product-relevant data. This can be technical data such as size, color, weight, material or ingredients on the one hand and usage data such as product descriptions on the other. Images, PDFs and videos can also be managed by most PIM systems.
The data in MDM systems is so-called master data - this is state-oriented information that describes the core entities of a company. The most important domains include customers, suppliers, products, fixed assets, personnel and accounts.