How D&A Leaders Can Assess and Advance Master Data Management Maturity (2025 Gartner® Report)

About the report
Gartner® Report
Master Data Management (MDM): where do you stand?
For many D&A leaders, MDM is a major challenge - as a central software discipline, it touches on all relevant business areas, systems and business processes. In order to exploit the potential of MDM as a driver of flexibility, transparency and innovation, you need a comprehensive methodology that provides clarity about where your company currently stands, what the MDM target vision might look like and exactly how to get there.
The MDM Maturity Model
In our view, the Gartner MDM Maturity Model gives companies a clear orientation as to the current status of their MDM
implementation. From the initial awareness that there is a need for MDM to a truly MDM-driven organization, the MDM Maturity Model guides organizations step by step towards the target vision.
The advantages for companies
MDM is of fundamental importance for companies - when implemented optimally, MDM promotes business agility and makes organizations more resilient for greater future security. So it's no wonder that interest in expanding MDM implementation tends to increase in uncertain times - as was recently the case during the coronavirus pandemic.
It is important to understand that MDM is not just about technology: data, processes and the organization play an equally important role in a successful MDM program.
Read the Gartner® report
Rely on genuine MDM expertise
Successful MDM programs require comprehensive expertise.
With Advellence, you can rely on a digitalization partner that not only has years of experience in implementing even the most complex MDM projects in a wide range of industries, but also brings a wealth of expertise in process modeling to the table.
We start exactly where you and your business currently are and work together to develop an MDM roadmap that suits you!


Gartner, How D&A Leaders Can Assess and Advance Master Data
Management Maturity, Sally Parker, Helen Grimster, 31 March 2025
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Advellence Solutions AG
Industriestrasse 50a
CH-8304 Wallisellen