The New World of Retail
How MDM creates the data basis for success

Across all industries, companies are struggling with growing data volumes and increasing complexity in their business processes. Data silos and data quality issues not only hinder operational processes, but also undermine the agility and quality of strategic decisions. The answer from the software market: master data management.
In this paper, we address the challenges of the information supply chain in modern retail and show how MDM helps retailers maintain control over the flood of data and effectively use their data assets as a resource, even with hundreds of suppliers, sales opportunities, products and customers. We also explain the role of the integrator in an MDM initiative and the criteria you should use to select your digitalisation partners and software solution.
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