Using data to grow: Best practice from Thalia & PAUL TECH

Sustainability is one of the most important current topics and companies in every sector will have to deal with the consequences for their business sooner or later. Various commissioned studies show that both consumers and companies are prepared to invest in sustainability, whether through higher costs for a sustainably produced end product or through improvement measures and restructuring within the company.

Although many companies are aware of the value of their data, they are still wondering how they should achieve this value. The data itself is managed and used in very different systems, so that a uniform data view would be needed to connect this data with each other and gain the desired valuable insights.

In the midst of global, highly competitive and extremely dynamic markets, more and more companies recognize the value and critical role of data for business success. However, a look at practice shows that many leave the potential in their database unused.