Advellence blog
Stay synchronized and up to date in all Microsoft 365 applications. The digital age requires the continuous development of technologies that enable collaboration and location-independent working together. One of the latest innovations...
What is content marketing? Content marketing is a strategic marketing direction that involves creating and delivering valuable, relevant, and consistent content. All of this is aimed at creating a clear...
Artificial intelligence (AI) has been called "the technology of the future" by marketing experts because it has the greatest potential to increase ROI (return on investment). Many believe that in the long term, AI...
How does marketing automation work? Marketing automation uses software to automate monotonous marketing tasks. Marketing departments can automate repetitive tasks like email marketing, social media posts, and even ad campaigns - not...
Content marketing will still be king Content marketing is one of the most important aspects of any digital strategy. Content has become an effective way to connect with customers and...
Effective marketing strategies are essential for the growth of a company. They help companies tap into their target audience, connect with them, increase brand recognition (branding), increase brand affinity and...
The idea of Master Data Management (MDM) as a cross-system entity that ensures that a company's relevant data is sourced from its respective data sources, consolidated, and managed in a regulated manner....
Data plays a decisive role in the success of marketing and sales processes as well as in supplier and customer retention. Companies need to think about the combinations of data from which they...
Data transparency is on everyone's lips and is communicated by many software manufacturers as a unique selling proposition (USP). In a world full of over- and misinformation, there seems to be a global need for clarity in...
As much as business goals may differ, one thing remains the same: data is the foundation for companies to achieve them. If the goal is to increase sales,...