Advellence blog

What is content marketing? Content marketing is a strategic marketing direction that involves creating and delivering valuable, relevant, and consistent content. All of this is aimed at creating a clear...

Artificial intelligence (AI) has been called "the technology of the future" by marketing experts because it has the greatest potential to increase ROI (return on investment). Many believe that in the long term, AI...

How does marketing automation work? Marketing automation uses software to automate monotonous marketing tasks. Marketing departments can automate repetitive tasks like email marketing, social media posts, and even ad campaigns - not...

Content marketing will still be king Content marketing is one of the most important aspects of any digital strategy. Content has become an effective way to connect with customers and...

Effective marketing strategies are essential for the growth of a company. They help companies tap into their target audience, connect with them, increase brand recognition (branding), increase brand affinity and...