Eurogast, Advellence, and Syndigo launch central MDM platform in record time

Eurogast, in collaboration with Advellence, has implemented a central platform for Multi-Domain Master Data Management. Using the Syndigo MDM system, core data such as master, product, supplier, location, and condition data will now be uniformly acquired, maintained, and distributed to the various systems of the member companies.

The project's primary goal was to establish a single source of truth for Eurogast's entire product catalog. Given that each member company utilizes its own ERP system, a consistent and scalable data foundation was essential to make processes more transparent, efficient, and future-proof. The previous in-house solution has been replaced by a modern MDM system, ensuring high data quality, clear responsibilities, and significantly simpler usage.

A significant added value comes from the closed data loop: purchasing and listing information, product master data, logistical data, images, and conditions are centrally consolidated and provided to member companies on a location-specific basis. Concurrently, the new setup supports the automated production of advertisements and flyers via InBetween – a process that previously incurred high effort and external costs.

Despite its high technical and functional complexity, the project successfully went live in just five months. This achievement was made possible by a clear vision, a meticulous concept phase, precise scoping, and close collaboration among Eurogast, Advellence, and the project teams involved. The result is a robust, scalable data platform that enhances transparency, accelerates operational workflows, and grants member companies greater autonomy within the network.

Read the full Eurogast success story here