Advellence Connect:s 2025 – A Day in Bielefeld Full of Inspiration and Exchange

“The activeparticipation of our customers in this year’s Connect:s event means a lot tous. Our goal was to create a space for exchange and inspiration. It wasparticularly rewarding to see so many new ideas, perspectives, and connectionsemerge – and to experience the energy and drive within our community.”

Garvin Prenzing, Managing Director, Advellence Germany

Advellence Connect:s - Bringing the Community Together

Growing data volumes, emerging technology trends, andthe AI readiness of data and processes affect us all - making open dialoguemore important than ever. That’s exactly what this year’s Advellence Connect:s setsout to achieve: creating space for shared experiences, questions, and ideas.

We brought together customers and companies fromacross the region, offering inspiring talks - including contributions fromtechnology leaders like Microsoft - that sparked in-depth discussions and freshperspectives.

For both our clients and colleagues, the day offered aspecial opportunity to step away from daily project routines and connect in arelaxed setting in the heart of Bielefeld’s old town. One of the day’s biggestsuccesses was seeing how lively and engaged the conversations became as theevent unfolded.

A Day Full of Insight and Inspiration - Highlights ata Glance

The event offered a fascinating overview of howcompanies are leveraging artificial intelligence and data management tosustainably enhance productivity, customer experience, and growth.

• AIin Marketing - Evolution from Productivity Tool to Influencer – Showcased how AI is now going far beyond efficiencygains, actively shaping brand communication and customer perception.
• FocusCustomer Experience - Thalia’s Data Strategy with Multi-Domain MDM – Demonstrated that true customer centricity requiresintegrating data from multiple sources and ensuring consistency across theboard.
• ScalingContent with Gen AI – Explored how generative AI enables companies tocreate, personalize, and distribute content more efficiently across channels.
• GlobalData Governance - How Huhtamaki Built a Global Data Governance Organization – Highlighted the importance of clear structures andresponsibilities to ensure consistent data quality worldwide.
• FromChaos to Clarity - How wedi Transformed Asset Management for Data-Driven Growth – Presented a real-world example of how targeted dataand asset management can create transparency and unlock growth potential.
• AI-enabled- Creating Value Through AI-Activated Data & Processes – Showed concrete use cases demonstrating how AI addsvalue throughout the entire data and process lifecycle.

The agenda made it clear: AI and data management arebecoming key drivers of innovation, efficiency, and customer experience.Companies that use these technologies strategically not only gain a competitiveedge but actively shape the future of their industries.

Experiencing Bielefeld with the Sparrenburg Express

A special highlight was the evening event aboard theSparrenburg Express, offering a unique way to experience the city of Bielefeld– and plenty of opportunities for great conversations and networking along theway. The day wrapped up with our Late Night Party back at the office.

Overwhelming Feedback: Participants Rated AdvellenceConnect:s as “Phenomenally Good”

The enthusiasm wasn’t limited to participants – ourpartners and the Advellence team also took away valuable insights and freshideas. What made us especially happy was the genuine sense of connection andopen exchange beyond the usual business setting.