How D&A Leaders Can Assess and Advance Master Data Management Maturity (2025 Gartner® Report)

About the report

Gartner® Report
Master Data Management (MDM): Where are you?
For many D&A leaders, MDM is a major challenge – as a central software discipline, it affects all relevant business areas, systems and business processes. In order to exploit the potential of MDM as a driver of flexibility, transparency and innovation, you need a comprehensive methodology that provides clarity about where your company currently stands, what the MDM target vision can look like and exactly how the path to getting there is.

The MDM Maturity Model
From our point of view, the Gartner MDM Maturity Model gives companies clear guidance on the current status of their MDM
Implementation is in place. From the initial awareness that there is a need for MDM to a true MDM-driven organization, the MDM Maturity Model takes organizations step by step towards the goal vision.

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The benefits for companies

MDM is of fundamental importance for companies – implemented optimally, MDM promotes business agility and thus makes organizations more resilient for greater future security. It is therefore no wonder that interest in expanding MDM implementation tends to increase in uncertain times – as was the case recently during the Corona pandemic.

It is important to understand that MDM is not just pure technology: data, processes, and organization play an equally important role in a successful MDM program.

Read the Gartner® report

Rely on real MDM expertise
Successful MDM programs require comprehensive competencies.

With Advellence, you rely on a digitization partner who not only has years of experience in implementing even the most complex MDM projects in a wide variety of industries, but who also has concentrated expertise in process modeling.

We start right where you and your business currently are and work together to develop an MDM roadmap that suits you!

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Gartner, How D&A Leaders Can Assess and Advance Master Data

Management Maturity, Sally Parker, Helen Grimster, March 31, 2025

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