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Syndigo's Multi-Domain MDM Solution

Syndigo is the leading provider of MDM, PIM and PXM, delivering comprehensive data control and exceptional customer experiences across departments, organizations and trading platforms. With the largest integrated network for content distribution, Syndigo is the end-to-end solution for greater reliability and success of your data. Whether you need a single source of data truth within your organization or you want to share your data externally to enable faster and more efficient trading, we can help.

Syndigo serves more than 14,000 manufacturers, retailers and distributors worldwide in the food, foodservice, hardware, DIY, pet supplies, health and beauty, automotive, apparel, energy and healthcare industries.

"Syndigo is ahead of the industry with its future-proof platform. By choosing Syndigo, we eliminated the risk of a massive upgrade later. With other vendors, we would have had to implement twice."

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"Syndigo's cloud-hosted SaaS solution provides us with the best combination of enterprise functionality and scalability to meet our needs, as well as flexibility and value for money."

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"The relationship between IKEA and Syndigo is not just about matching a vision, it's about a true partnership mindset and Syndigo being a platform for the future."

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"Syndigo is the foundation for all of our product information."

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Syndigo MDM is a future-proof platform:

  • Eliminates data silos with a single, unified view of business-critical data, from multiple, duplicate, and conflicting information sources
  • Is built for high business scale by leveraging cloud capabilities to deliver customization without compromising on the latest innovations with seamless upgrades.
  • Provides the ability for users to make decisions with in-place management, governance, and embedded analytics with AI/ML support
  • Provides an ecosystem of seamless and intelligent integrations with external and internal systems.
  • Aligns data management with business goals - enabled by dynamic Data Governance & Discovery adaptive workflows and reporting capabilities that help identify bottlenecks in processes.
  • Accelerates growth through data-driven transformation and enables Consistent customer experiences, optimized marketing, seamless retail, precise supply chain optimization, and more.

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Domains and Benefits of Syndigo Multi-Domain MDM Solution


Master data is the core data that extends across a company's digital ecosystem. It typically relates to customers, suppliers, products, parts, employees, materials, locations, recipes and more. Consolidating this information into an MDM platform - the only trusted source of master data - is critical to leading, growing and transforming an organization. With the future-proof Syndigo system, companies can intelligently manage, control and analyze their master data.


The real power of the Syndigo MDM system lies in connecting the interactions between data domains. Syndigo is a unified, cross-domain MDM that connects customer, site and product data. For example, an item's product domain (attributes, weights and measures, branding) can be connected to its customer domain (material suppliers, distributors, retailers) and location domain (all locations where business is conducted). Together they form a highly intelligent information system for governance, management and tracking.

Product Information Management

Product information is most effective when it is connected across the ecosystem and enable a single data set that can meet internal and external data requirements, standards, and delivery formats. Comprehensive, accurate product data helps customers make informed purchasing decisions.

Syndigo MDM for Product Data is a comprehensive solution for:


  • Onboarding of products, hierarchies, relationships and classifications
  • Collaboration with partners to create the right content
  • Management and control of policies, rules and references
  • Correlating product data with media content and other domains
  • Seamless publishing of product data for eCommerce, marketplaces, print catalogs, and data pools.

  • Customer Domain Management

    Knowledge about customers enables companies to deliver the right content at the right content at the right time through the right channel during the purchase lifecycle. Customer Domain solution from Syndigo provides the ability to understand and adapt to changing customer needs -. in both B2B and B2C contexts.

    Syndigo MDM helps to increase customer loyalty and to attract new customer segments:

  • A single enterprise data management platform to manage, control and analyze customer data (golden record and survivorship) with true multi-domain matching capabilities
  • Integrated processes for introducing new customer data from various sources.
  • Understanding about customers and -needs structures to improve the impact and effectiveness of marketing campaigns.
  • Customer journey maps to better understand customers and anticipate their behavior more presciently.
  • Identification, avoidance, elimination of duplicate data and translation at the source of reference or point of syndication.

  • Vendor Domain Management

    Managing vendor and supplier data creates a consistent, reliable process for screening new vendors, classifying them based on their services and level of data access, and checking for potential overlaps. Store and manage all your vendor data in one central location and link it to all your other data areas. This gives you a true 360° view of your data. This improves control, creates closer relationships, and speeds up the onboarding of new products and suppliers.

    Location Domain Management

    Location data management helps manage stores, warehouses and other addresses. Location data is essential for managing your retail stores, offices, warehouses, and other facilities. Integrate location data with product and supplier data to gain deeper insight into your supply chain data.

    Parts Domain Management

    Parts and BOM hierarchies handle assets, assets and networks with more or less complexity depending on the industry. If spare parts data is held in different systems and departments, this can have a negative impact on data quality. However, when all your spare parts data is integrated in one central location, you always know who is using which spare parts, what things are where, and who updated them and when.

    The symbiosis of Syndigo and Advellence

    Advellence has been the most important integration partner for the MDM solutionin Europe for 10 years. in Europe and has already implemented a whole series of projects with both the old on-premises stack and the new cloud solution. Thanks to this long-standing and very close collaboration, Advellence has also built up a high level of consulting expertise for MDM projects.

    With the flexibility of the system, our experts can use Syndigo to create data models and process scenarios that are perfectly tailored to the wishes and requirements of our customers, thus creating the basis for a highly effective and future-proof organization as well as consistently optimal data quality.

    Advellence joins Syndigo's Partner Advisory Board

    Syndigo announced the selection of its Partner Advisory Board (PAB) in September 2023 and appointed Advellence as a founding member.

    The PAB represents an exclusive group of partners selected for their extensive knowledge of the industry and Syndigo solutions, providing Syndigo product leadership with a key industry perspective and solution feedback channel to enable continuous solution innovation that benefits manufacturers, distributors, retailers and their customers.

    Very high flexibility for your data management

    Manage all the data relevant to you in a single system and benefit from unlimited freedom in modeling your data model.

    Excellent
    data quality

    Reliable data is the foundation for sustainably good partner and customer relationships.

    Potential
    through networking

    Link all product-relevant data together and take advantage of the opportunities and insights that arise.

    Would you like to get to know Syndigo's products and solutions better?

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    Syndigo Riversand Recognized as a 'Leader' in the Gartner Magic Quadrant for Master Data Management Solutions, 2021

    forrester

    The new Forrester study, commissioned by Syndigo, examines the current state of product content management

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