About Beiersdorf
About Beiersdorf
Beiersdorf AG was founded in Hamburg in 1882 by the pharmacist Paul C. Beiersdorf. By establishing the skin care brands NIVEA, Eucerin, Hansaplast, La Prairie, and Labello, Beiersdorf developed into a highly successful global consumer goods company over the course of its approximately 140-year history. Today Beiersdorf has more than 170 international companies - NIVEA products are sold in around 200 countries, making the brand one of the world's largest and most successful skin care brands. Since 2001, tesa SE has also been part of Beiersdorf as an independently managed subgroup.
In 2014, the decision was made to introduce a PIM system as the technological basis for the country-specific NIVEA websites, and thus for the first time a solution for product data management. The PIM was gradually rolled out for the other
brands as well, and the digital value chain was further developed in line with the changing requirements in e-commerce.
About Beiersdorf
About Beiersdorf
Beiersdorf AG was founded in Hamburg in 1882 by the pharmacist Paul C. Beiersdorf. By establishing the skin care brands NIVEA, Eucerin, Hansaplast, La Prairie, and Labello, Beiersdorf developed into a highly successful global consumer goods company over the course of its approximately 140-year history. Today Beiersdorf has more than 170 international companies - NIVEA products are sold in around 200 countries, making the brand one of the world's largest and most successful skin care brands. Since 2001, tesa SE has also been part of Beiersdorf as an independently managed subgroup.
In 2014, the decision was made to introduce a PIM system as the technological basis for the country-specific NIVEA websites, and thus for the first time a solution for product data management. The PIM was gradually rolled out for the other
brands as well, and the digital value chain was further developed in line with the changing requirements in e-commerce.
At a glance
At a glance
l About Beiersdorf: Consumer goods company | Founded in Hamburg in 1882 | Around 170 national organizations | Brands: including NIVEA, La Prairie, Labello, Hansaplast, Eucerin
l Initial situation: no PIM system in use throughout the organization | upcoming website and online store projects
l Goals: Establishment of a single source of truth | Strong data governance and data quality | Effective data use
l Problem definition : Lack of access to product data | non-transparent product life cycle | inconsistent brand communication
l Solution design : Development of a central PIM solution for all country organizations and brands | Integration into all relevant systems and channels.
l Project : Native SaaS solution | Ease of use | Integration capability Flexibility and future viability | Change management | Data governance
l Vision: Further optimization of data governance and quality of product data | Greater integration with upstream and downstream channels.
At a glance
At a glance
l About Beiersdorf: Consumer goods company | Founded in Hamburg in 1882 | Around 170 national organizations | Brands: including NIVEA, La Prairie, Labello, Hansaplast, Eucerin
l Initial situation: no PIM system in use throughout the organization | upcoming website and online store projects
l Goals: Establishment of a single source of truth | Strong data governance and data quality | Effective data use
l Problem definition : Lack of access to product data | non-transparent product life cycle | inconsistent brand communication
l Solution design : Development of a central PIM solution for all country organizations and brands | Integration into all relevant systems and channels.
l Project : Native SaaS solution | Ease of use | Integration capability Flexibility and future viability | Change management | Data governance
l Vision: Further optimization of data governance and quality of product data | Greater integration with upstream and downstream channels.
