Advellence implements Sharedien DAM at Weidmüller

The Weidmüller Group operates in the field of industrial connectivity across various markets, including electrification, automation, digitalisation and renewable energy, and is represented by production facilities and sales companies in over 80 countries.

Initial Situation

The starting point for the project was the replacement of the existing on-premises DAM solution, which was no longer sufficiently performant or scalable given the size of the digital asset library and the complexity of product communication. Furthermore, the solution architecture consisted of two strictly separate areas for internal and external access, which not only led to media discontinuities and additional rework, but also significantly slowed down the provision of assets due to system limitations: uploaded content was not immediately available to external users and is sometimes only available to users up to 24 hours later.

Targets

The existing solution should therefore be replaced by a high-performance, future-proof DAM solution that integrates seamlessly into the digital ecosystem – in particular PIM, PLM and CMS – and enables end-to-end media workflows throughout the content processes – from the internal creation and preparation of content to its delivery to direct customers and sales partners or to the company’s own digital channels such as the corporate website, the online shop or the support centre.

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