Team Lead B2B Marketing & Lead Generation (m/f/d)

A name that obliges. Since 1998, our name has stood for reliability and innovation. We set high quality standards, are customer-oriented, flexible and sustainable. With exceptional dedication and passion for information technologies, we inspire and amaze our customers time and time again.

Responsibilities

• You will provide professional leadership for our small marketing team, coordinating tasks, setting priorities, and supporting your colleagues in the further development of their focus areas.
• You will develop and manage data-driven outbound and inbound lead generation campaigns, with a focus on content, personalization, and measurable results across LinkedIn, email, and other channels.
• Working with our experts, you will create relevant content such as case studies, use cases, and target-audience-specific messaging, deploying them strategically for outreach and account-based marketing campaigns.
• You will be responsible for growing our sales pipeline—from target customer research and account mapping to qualifying new leads—and ensuring close collaboration with sales, management, and technology partners.
• You will further develop our CRM, marketing, and sales tool landscape, leveraging data and AI to continuously improve processes, automation, and campaign performance.

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Requirements

• You have several years of experience in B2B marketing—ideally in the IT, consulting, or technology sector—and experience in managing marketing and lead generation activities.
• You enjoy providing professional leadership to a small team, coordinating tasks, and working together to develop structures and processes.
• You have a strong understanding of content-driven lead generation and the use of modern channels to engage B2B target audiences.
• You are proficient in using AI tools, CRM systems, and marketing and sales tools, and you leverage them to make your work more efficient and scalable.
• You are characterized by a structured, independent, and data-driven approach to work, combined with confident communication skills. You have excellent German and good English skills.

We will discuss everything else in a personal conversation. Direct applications preferred.