Marketing Manager – Content & Lead Generation

A name that obliges. Since 1998, our name has stood for reliability and innovation. We set high quality standards, are customer-oriented, flexible and sustainable. With exceptional dedication and passion for information technologies, we inspire and amaze our customers time and time again.

Responsibilities

• You develop and manage data-driven outbound and inbound campaigns for lead generation – with a focus on content, personalization, and measurable results across LinkedIn, email, and other channels.
• Together with our experts, you will create relevant content such as reference stories, use cases, and target-group-specific messages, and strategically deploy them for outreach and account-based marketing campaigns.
• You will further expand our sales pipeline – from target customer research and account mapping to qualifying new leads.
• You will work closely with our consultants, management, and the marketing teams of our technology partners to implement effective campaigns.
• You will be responsible for our sales, CRM, and marketing tool landscape, optimize processes, and leverage data and AI to continuously improve our lead generation campaigns.

Requirements

• You have several years of experience in B2B marketing – ideally in an IT, consulting, or technology environment – and know how to systematically convert target groups into new customer contacts.
• You have a good understanding of content-driven lead generation and know how content such as LinkedIn posts, reference stories, or use cases are strategically used to address B2B target groups.
• You are proficient in using modern AI tools for research, content creation, personalization, and automation, and leverage them to make your work more efficient and scalable.
• You have experience with CRM systems as well as marketing and sales tools and possess a good understanding of data quality, automation, and scalable processes.
• You are characterized by a structured, self-reliant, and data-driven approach to work. You communicate confidently and have excellent German language skills as well as good English.

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We will discuss everything else in a personal conversation. Direct applications preferred.