Digital Asset Management: Ihre digitalen Inhalte zentral verwalten
Images, videos, logos – communication is unthinkable without digital content. With the help of advanced We implement optimal product content management processes for an exciting customer experience.
Ihre Experten für Digital Asset Management
Ersin Toker
Engagement Manager bei Advellence
Otto Mischler
Senior Consultant und Project Manager bei Advellence
Herausforderungen, die durch eine DAM-Implementierung gelöst werden
Digitale Assets verteilt über Ordner und Postfächer
Ohne zentrales DAM verteilen sich Bilder, Videos und Dokumente über zahlreiche Quellen und Versionen. Wir schaffen eine zentrale, garantiert aktuelle Asset-Basis.
Veraltete DAM-Systeme funktionieren wie simple Bilderordner
Viele bestehende Lösungen stossen bei steigender Komplexität schnell an ihre Grenzen. Wir modernisieren Ihre DAM-Architektur für echtes Content Master Data Management.
Ineffiziente Zusammenarbeit interner und externer Teams
Fehlende Rollen- und Rechtekonzepte bremsen Kreativprozesse. Wir konzipieren Workflows mit klaren Verantwortlichkeiten und höchster Sicherheit.
Fehlende Integration in die Systemlandschaft
Ein isoliertes DAM schafft neue Silos, statt sie aufzulösen. Wir integrieren DAM-Lösungen nahtlos in Ihre bestehende Prozess- und Systemlandschaft.
Steigende Anforderungen durch neue Kanäle
Jeder neue Ausgabekanal bringt neue Formate und Anforderungen. Wir konzipieren skalierbare DAM-Architekturen, die mit Ihren Kanälen mitwachsen.
DAM eingeführt, Mehrwert bleibt aus
Wir begleiten auch nach dem Go-Live, damit Suchfunktionen, KI-Features und Prozesse tatsächlich genutzt werden.
Impressive performance even with rapidly growing amounts of data.
For product messages with maximum impact.
Infinite number of touchpoints – one message.
The Home For Your Digital Content
We find the right DAM solution for your content requirements and, with optimal processes, ensure smooth creative processes and continuous integration into the existing system landscape.
Content Marketing - Storytelling Requires Strategy
Storytelling must be planned
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The amount of digital content such as images, videos, graphics, certificates and documents is constantly increasing and with every new output channel, new formats and requirements must be taken into account. Efficient administration and control of content is no longer possible without powerful digital asset management. Thanks to close partnerships with leading technology providers on the market, we are always at the cutting edge of innovation and help you select the right solution and integrate it seamlessly into your existing system and process landscape.
Seamless Integration for a Creative Ecosystem
Creating and using digital content requires a whole range of different functions, processes and applications, which makes digital asset management so complex. Our experts have already solved this complexity for many successful brands in dynamic industries such as retail or CPG and have advised and implemented comprehensive content hub solutions.
For Maximum Business Value
The better the product experience at digital touchpoints, the higher the probability of buying – benefit from best practices from our numerous customer projects and take advantage of opportunities ranging from enhanced content to retail media. We design, configure and integrate comprehensive DAM solutions for you, which help you both in content creation and in the search for digital content. AI-based search and content editing, as well as intelligent workflows and collaboration features, save your resources and reduce your time-to-market to a minimum.
Effective Collaboration on Digital Assets
Modern DAM technologies also simplify collaboration between internal and external teams and offer maximum security thanks to sophisticated distribution of roles and rights.
Maximum Recyclability
Once created, digital assets often disappear into the jumble of distributed folders – usually even in different versions. A DAM system provides central access to the guaranteed up-to-date versions of all digital content – supported by modern and intuitive search functions.
Deep Understanding of Your Challenges
Our experience across a wide range of industries provides you with unparalleled best practices and a solid basis for exceptionally successful solutions.
Focus on data quality from onboarding to online marketplaces.
The retail industry is colorful, fast-moving and heavily regulated. To keep up, your data management needs the necessary performance, scalability and flexibility — with the right technology, optimal integration and carefully designed data processes, you are ideally positioned for the future.
Compelling product experiences on every channel.
When it comes to luxury and fashion items, product presentation is crucial. It must convince potential buyers of the value and quality of the products. This means: Product content must not only be accurate and complete, but must also be diverse, emotionally appealing and presented in line with the brand.
Perfect data foundation for successful brands.
Consumer brands are faced with the challenge of remaining competitive in an increasingly global market under high cost pressure. Many companies therefore focus on strengthening their own brand — across a growing number of channels.
Data excellence from supply chain to digital product communication.
From supply chain to digital product communication: Mechanical and plant engineering is characterized by profound complexity. Technical, organizational and data-related. Our experts help you establish a scalable data architecture and technology base that makes complexity manageable and enables growth.
Uncompromisingly trustworthy and available data along the entire supply chain.
In healthcare, product transparency, data quality, and stable supply chains are critical for patient safety and regulatory compliance. We support life sciences companies with customized PXM and multi-domain MDM integrations to centrally manage data, efficiently meet regulatory requirements, and minimize risks in global supply chains.
Reliable data management even in complex supply and value chains.
The automotive sector is characterized by diversity and complexity. Brand and OEM manufacturers, suppliers, retailers and workshops form the supply and value chains, whose optimization is an important task for the data and processes of individual market participants.
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Rely on a Sustainable Digital Asset Management
DAM is more than just a piece of technology – implemented correctly, it becomes the engine of your product communication.
Many outdated DAM solutions basically work like simple image folders. While a sensible structure of these folders can lead to more efficient media use, these systems reach their limits very quickly as the complexity of the requirements increases. With the help of modern DAM systems, we focus on your digital content ourselves and use generic data models to enable the development of true content master data management and the formation of intelligent relationships for flexible product content processes and a stunning contextual brand experience at all touchpoints. For complex content creation with internal and external teams, we develop tailor-made concepts that simplify collaboration and at the same time ensure maximum security and transparency.
Rely on Our Expertise for Software Integration
Best Practices For Your Product Content Management
Our experts develop highly integrated data processes for true end-to-end product content lifecycle management.
The processes involved in creating, maintaining and executing product content are usually very complex and include different roles, processes, systems and applications. With our professional know-how and technical capabilities, we develop an optimal overall concept for your product content lifecycle. We use innovative DAM and AI technologies from leading solution providers on the market and work with your teams to develop use cases that move your business forward.
The Advellence Promise.
We exceed our clients' expectations over the long term by providing exceptional added value in everything we do.
Industry-Leading Expertise
When it comes to digital asset management, no one is easily fooling us: We have been supporting large brand companies in the continuous development and innovation of their content processes for many years.
Unbeatable Time-to-Value
Thanks to our experience and proven methodologies and frameworks, we are reducing project duration to an absolute minimum – for rapid success, high user acceptance and economic digitization.
An Eye for Business Potential
Isolated implementation projects? We take a closer look and consider all other data domains and business processes both in consulting and in project scoping in order to uncover innovation potential and potential synergies.
Sharedien und Xtentio: führende Technologie und unabhängige Beratung aus einer Gruppe
Mit Sharedien haben wir die führende DAM-Software am Markt in der eigenen Unternehmensgruppe zuhause. Als Teil der Advellence-Gruppe entwickeln wir die Lösung kontinuierlich in enger Abstimmung mit den Anforderungen unserer Kunden weiter und sind so stets am Puls der Innovation: von neuen KI-Funktionen bis zu nahtlosen Integrationen in bestehende Systemlandschaften.
Wer dennoch eine vom Anbieter unabhängige Systemberatung wünscht, ist bei unserer Schwestergesellschaft Xtentio bestens aufgehoben. Dort erfolgt die Auswahl der passenden DAM-Lösung garantiert herstellerneutral: Über ein breites Technologiepartnernetzwerk kennt Xtentio die relevanten Anbieter im Markt aus erster Hand und empfiehlt ausschliesslich die Lösung, die zu Ihren individuellen Anforderungen passt.
Unser DAM-Beratungsprozess
Audit und Health Check
Verhilft Ihnen Ihr aktuelles DAM-System zu echten Product Experiences? Wir bewerten Ihre bestehende Lösung und identifizieren Optimierungspotenzial.
Systemauswahl
Über unser Technologiepartnernetzwerk finden wir die passende DAM-Lösung für Ihre Anforderungen.
Implementierung und Integration
Unsere Expertinnen und Experten entwickeln hochgradig integrierte Datenprozesse für ein echtes End-to-end Product Content Lifecycle Management.
Betrieb und kontinuierliche Optimierung
Die Prozesse rund um Erstellung, Pflege und Ausleitung von Produkt-Content sind komplex. Wir begleiten Sie auch nach dem Go-Live, um Ihr Gesamtkonzept laufend weiterzuentwickeln.
„Besonders der Erstellungsprozess für unseren Katalog hat von der Neueinführung der DAM-Lösung profitiert: dank der perfekten Integration von PIM, DAM und Printsystem sind wir heute sehr viel effizienter.“
Häufige Fragen zum Digital Asset Management
Was ist der Unterschied zwischen DAM und PIM?
DAM (Digital Asset Management) verwaltet digitale Mediendateien wie Bilder, Videos und Dokumente. PIM (Product Information Management) verwaltet strukturierte Produktdaten. Beide Systeme ergänzen sich häufig und werden miteinander verknüpft.
Was kostet eine DAM-Implementierung?
Der Aufwand hängt von Umfang, Anzahl der Assets und Zielsystem ab. In einer kostenlosen Erstberatung ermitteln wir den realistischen Rahmen für Ihr Projekt.
Wie lange dauert eine DAM-Einführung?
Je nach Systemlandschaft und Umfang der zu migrierenden Assets reichen DAM-Projekte von wenigen Monaten bis zu grösseren mehrstufigen Rollouts.
Bietet Advellence auch eine unabhängige DAM-Beratung an?
Advellence ist in erster Linie Implementierungspartner. Eine unabhängige DAM-Beratung realisieren wir über unser Tochterunternehmen Xtentio. Xtentio verfügt über ein neutrales Technologiepartnernetzwerk, mit dem die passende Lösung für Ihr Unternehmen gefunden wird.
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