Product Content Europe 2026

Product Content Europe 2026 stands apart as the only European event dedicated exclusively to Product Content, encompassing product data and product experience management. In a market where most conferences are vendor-led, this event provides a rare, neutral forum for the entire ecosystem dialogue between brands, retailers, consultancies, and technology providers. The focus is on strategy, governance, and measurable business impact rather than sales-led narratives. Attendees can expect an inspiring day full of technological innovations, customer stories, and networking.

Program Highlights

Three parallel specialized tracks:

• Track 1: Product Content & AI (Generative AI for enrichment, classification, and content automation).
• Track 2: Product Experience Management (PXM strategy, governance, and downstream syndication).
• Track 3: Product Content & Media (DAM, video, rich media, and orchestration across channels).

Top Speakers: Look forward to experts such as Susan Walsh ("The Classification Guru") and the AI magician Hendrik van Zwol, as well as master magician Hans Kazan.

Real-World Case Studies: Every session presents a genuine customer story from leading brands such as Picnic or Pandora.

Advellence On-Site

As a proud Silver Sponsor, Advellence is an active participant in the program.

• Customer Case Session: Visit our 20-minute presentation in one of the parallel tracks, where we will showcase a real customer project and its journey to success.
• Networking: Meet our experts personally at our table in the central networking area to discuss the latest trends in product data and digital transformation.

Registration

Secure your ticket now for a day full of inspiration and expertise. Get your tickets now