OMR Festival 2026

On May 5 and 6, 2026, Europe’s digital scene will gather in Hamburg for the OMR Festival – featuring leading minds from marketing, technology and business. Advellence will also be on-site and part of the program.

We are excited to share our expertise with you in two exclusive Masterclasses, together with our partner Sharedien. Experience firsthand how global players are revolutionizing their content processes through intelligent systems and AI.

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📢‍ Siemens AI-Powered Content Lifecycle: How to Scale Your Content Across the Globe

‍How can global content operations be efficiently managed and scaled worldwide using AI? Together with Siemens and Sharedien, we will demonstrate how to replace fragmented silo solutions with a central, AI-based platform and make millions of assets usable for all markets.

• Date: May 05, 2026
• Time: 1:45 PM – 2:45 PM
• Location: Track 33, OMR Festival Hamburg

Speakers: Ersin Toker will be speaking alongside Sofia Simões (Siemens) and Tobias Moser (Sharedien). Together, they will show how global companies transform their content lifecycle through AI and scale efficiently on a global level.

👉 More information & register for the masterclass

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📢 B2B Content Without the Chaos: How Weidmüller Connects Assets, Systems, and Teams with AI

How can B2B content processes be set up in a structured, efficient, and scalable way? In our Masterclass with Weidmüller and Sharedien, we provide a compact insight into how content, data, and systems interact optimally – ensuring clear processes and consistent content.

• Date: May 06, 2026
• Time: 3:00 PM – 4:00 PM
• Location: Track 33, OMR Festival Hamburg

Ersin Toker will be speaking alongside Tanja Kix (Weidmüller) and Simon Putzer (Sharedien). Together, they will demonstrate how companies can structure their content processes holistically and scale them sustainably.

👉 More information & register for the masterclass

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Our Team is on-site – Meet us there!

There is no substitute for personal interaction. Our team of experts will be available throughout the entire festival and looks forward to meeting you in person to discuss your individual challenges in PIM, MDM, DAM, AI, and data strategy.

Representing us in Hamburg are Anna Holz, Ersin Toker, Garvin Prenzing, Sophia Eichhorn and Stefan Gander.

Take the opportunity for a direct exchange in Hamburg. We look forward to seeing you!

👉 Book an appointment now

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