Are You AI-Ready? Why MDM Maturity Is the Missing Link

AI needs trustworthy, well-governed data. Master Data Management (MDM) provides the foundation - if your maturity is right. In this interactive session, Helen Grimster, Director of Product Marketing for Product Experience at Syndigo, will share first-hand insights into how D&A leaders can assess and advance MDM maturity. She will be joined by Garvin Prenzing, Managing Director Advellence Germany, to explore how organizations can turn the maturity model into an actionable path.

‍What you'll learn:

• How to assess MDM maturity using Gartner® MDM maturity model
• The essential questions to benchmark your current state
• Why people and processes come before technology
• How governance and metadata make enterprise data AI-ready
• Practical next steps - and where partners can accelerate progress

Speakers:

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Agenda:

• Welcome & who’s who
• Gartner® MDM maturity model walkthrough (Helen Grimster)
• Guided expert discussion (Helen & Garvin ~20 min)
• Open Q&A / Ask the Expert

Gartner, How D&A Leaders Can Assess and Advance Master Data Management Maturity, Sally Parker, Helen Grimster, 31 March 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.