PIM, DAM or PXM?

Today, product information, images, videos, documents and other content must be provided across an ever-growing number of channels, markets and touchpoints. As the number of products and communication channels increases, so does the complexity of the underlying data and content processes. At the latest, when information is maintained multiple times, current assets are difficult to find or the provision of new content takes too long, the question arises as to which technology can provide the right support. PIM, DAM and PXM address different tasks within this digital value chain. Which systems a company needs depends primarily on its product structure, existing data and assets, the processes involved, and its commerce and communication strategy. The decisive question is therefore not which technology is fundamentally the best, but which combination most effectively meets the company’s individual requirements.