Digital Commerce

The digital ecosystem of companies is becoming increasingly complex. In particular, the number of touchpoints with customers is growing steadily. In addition to their own websites, points of sale and online shops, numerous other channels have been added in recent years – including online marketplaces of trading partners and social media.

On the one hand, this naturally means increased sales potential for companies – but on the other hand, the demands on data management are also growing. Every data recipient and every distribution channel has its own specifications regarding product information and media content. At the same time, consumers demand product messages that are as personalised as possible and that they can find on all channels. Legal requirements are also becoming increasingly stringent and demand greater transparency, particularly with regard to sustainability data. The result: more and more data, more and more complexity, more and more information requirements and more and more specifics.

To ensure that companies do not stand in their own way in this situation and can actually exploit the potential of digital commerce, they need an optimal and agile digital value chain. In addition to the right software systems and a flexible architecture, this requires the perfect integration of technologies, data and processes. Only in this way can digital commerce measures be scaled and continuously optimised.